WHAT’S IN A LABEL?
What’s in a label? Encendido partnered with Chicago Artists Coalition to find a local artist to develop a label that would bring to life the meaning of “encendido” (passionate, turned on, switched on). CAC worked with five artists to gather design submissions and ultimately, Lisa Goesling’s original grape leaf graphic was selected. Lisa said her “initial intent was to draw the leaf up close, concentrating on all of the fabulous details. However, what evolved was not only a multi-layered leaf, but if you use your imagination, what you can see is the topographical relief of a vineyard and rolling hills.” Lisa utilized an etching technique called scratchboard to create the image, and each scratchboard is an original work of art. Lisa’s label design involves every sense. “Drinking a glass of wine sparks your senses of taste, smell and sight. You can even hear it when it is poured. What I was able to achieve was a sense of touch through the embossed main arteries of the grape leaf. An immediate tactile feeling is created the moment someone reaches for a wine bottle, the first step to a truly memorable wine experience.” We are so pleased to showcase Lisa’s beautiful artwork on our bottle. Its dynamic style conveys the energy and zeal we hope is provoked by Encendido.